Jon Litwack

The supposed “Gospel” of web 2.0

// April 14th, 2008 // Stuff

This entry is going to sound rather preachy, and how much more fitting could that possibly be considering the title, and the context that I’m about to deliver.

I’ve been perusing the supposed “blogosphere” as of late, particularly within the realm of “social media” and pardon me if what I’m about to say is out of line, but I feel like I’m being spoken to by a born again christian. The type of born again that wants to flaunt bible verses in your face, but doesn’t have the context to back any of what they say up with relevance.

Everything is personal branding this, executive blog that, enterprise 2.0 app the other thing… Why isn’t anybody standing up and saying “So What?”.

This stuff has been around for a long time. Blogging has been around since the advent of webpages, executive blogs are realistically a matter of corporate transparency, and enterprise 2.0 apps defy the true interconnectedness that the emerging trend of semantic web is supposed to offer. In other words, get a real job, stop trying to coach executives to do work that they shouldn’t be doing (unless they’re already doing it, in which case they don’t need your non-executive help), and stop building apps that restrict data to a Content Management System.

If you truly want to embrace the “Concept” of web 2.0, start looking into things like pareto’s long tail, think higher level strategy in the form of holistic campaigns, and stop trying to monetize from buzz words.

I make a living from providing my clients with real world solutions that may or may not leverage new technologies. I’ve been offering low jack solutions for the better part of a decade now and I don’t intend to change it. The more we attempt to market the crap out of web 2.0, the deeper we will fall into the next pit of unrealized equity. Stop selling solutions you don’t understand. It’s all data at the end of the day.

Rant complete.